BCM325 Future Cultures DA Pitch

The digital artefact focuses on exploring the theme of Bookstagram emerging as a prominent platform that hosts valuable reviews that the audience is progressively valuing in a higher status than book review scholars as they did 20+ years ago.

The emergence of social media completely changed the face of how people expressed public opinion and what is regarded as valuable public opinion. “Reviewing is considered as recommendations or suggestions based on a reading
experience that is alleged to be individual, idiosyncratic and unique, instead of
in-depth analyses with generalizable observations concerning a specific (sub)
field of literature.”
(Jaakkola 2019)

It has generated itself as an environment where users participate in suggestions of books built on their own reading experience, the users themselves have become ‘prosumers’ (producing consumers) and built a reputation for themselves within the reading and publishing communities.

Analysing this project from the lecture contents perspective, this DA is an image of what my future career would look like, adapting to the predicted technological changes that have happened and that are yet to happen. As the Bookstagram community grows, it becomes, “more subject to new openings imposed and encouraged by the techno-social environment.”(Jaakkola 2019)

By adding the new environment of the Bookstagram community and trends with the concepts of publishing I effectively merge the two in a way that considers both past trends and concepts within the industry and futuristic concepts that are yet to emerge. I also am privy to accessing a more niche area of readers and writers “niche markets rather than catering to the mass markets,“(Murray 2021) that the publishing industry caters for.

Major publishing trend sites are stating there are several trends between both the publishing and bookstagram community that will be emerging within the short term future:

  1. The growing importance of BookTok
  2. The rise of audiobooks
  3. AI expanding into the writing industry
  4. The rise of cost for paperback books to become a status symbol
  5. Expansion of writing content to include more diversity in plots and characters

By finding information about these areas I will have the ability to see what trends could continue to grow within the next 5 years and beyond.

Future Focus of the DA

The project looks into the future focus of a 5-year short-term plan for the Bookstagram community and my career in publishing. Building off my established bookstagram presence to create a greater understanding of how the future of technology and trends will impact both aspects.

Applying my learned knowledge of imagination, futuristic theories to the project will help orientate my research towards future thinking.



Reference list

Barron, K 2022, Publishing Trends: Predictions for the Book Industry in 2022, TCK Publishing.

Jaakkola, M 2019, ‘From re-viewers to me-viewers: The #Bookstagram review sphere on Instagram and the uses of the perceived platform and genre affordances’, Interactions: Studies in Communication & Culture, vol. 10, no. 1, pp. 91–110.

Moore, C 2022, Concepts for Future Cultures: Imagination, http://www.youtube.com, viewed 18 March 2022, <https://www.youtube.com/watch?v=Wm-MQBMcD6A&gt;.

Murray, S 2021, Introduction to contemporary print culture : books as media, Routledge, Abingdon, Oxon.

10 thoughts on “BCM325 Future Cultures DA Pitch

    1. Hi Jess! I really like your DA and how well you have presented it. It’s very interesting and something you don’t come across often when it comes to books, however I think its’s a great idea how you set a future goal for a 5 year plan with Booksagram and used subject materials about futuristic actions. I have found a blog post about books of the future that could help you with your analysis! https://booksfromthefuture.info/ Can’t wait to see your final DA 🙂

      Liked by 1 person

  1. Hi there Jess!
    Just want to first express how aesthetic and beautiful your pitch was! I feel like you tackled the key aspects of this assessment amazingly and I’m excited to see your progress throughout the semester.
    The fact that this is an ongoing DA is incredible and I think you have incorporated the focus of futures really well.
    Similarly, my futures aspect of my DA is also focusing on my future career and I see this as the most practical way to gain unpaid and freedom of choice experience in the industry.

    I think you have developed a project that is based on a strong understanding of bookstagram, and how this concept will be utilised in your personal future. I think the time Frame of 5 years is a very realistic time-frame.

    I think its really great that you have adopted a range of platforms including Instagram, TikTok and a blog site. Obviously the blog site is key element, and TikTok and instagram usually help as a gateway to accessing that content- due to its accessibility and nature of the platforms.

    Your background research is really helping to frame the project, as you discuss the
    – growing importance of BookTok
    -The rise of audiobooks
    -AI expanding into the writing industry
    -The rise of cost for paperback books to become a status symbol
    -Expansion of writing content to include more diversity in plots and characters
    …which are all important future aspects of the book/publishing industry.

    I also noticed your brief engagement with the lectures as a great tool to throw in there!
    Overall, I don’t think I can add any pointers, only appreciation.
    Well done Jess!

    Liked by 1 person

  2. Hi Jess!

    This is a very well planned and thought out Digital Artefact, pushing an already successful and well received page and incorporating ideas and themes learnt in BCM325 into it. Although not an avid reader, the exploration of the future of books through things such as E-books or Audiobooks in Bookstagram is a great pathway, as well as helping gain knowledge and experience in your future endeavours into the Publishing industry!

    I’ve linked an interesting article on E-books and their use in the future, helping develop the publishing industry into a future platform, which I think will help in the research and analysis for your Bookstagram. https://justpublishingadvice.com/the-future-of-ebooks/

    Good luck with the DA, looks like you’ve got a great plan set out and are ready to smash this DA!

    Liked by 1 person

  3. Hi Jess!

    You have done an excellent job with your pitch in explaining what you will do for this semester, and I can definitely see how your project is relevant for BCM325. I loved that you could incorporate the DA that you have been using since 2021 into this subject, as I could unfortunately not do this. This will mean your project will be really familiar to you and allow you to further develop it into exploring your future career in publishing.

    As you have already been running this account for (at least) several months – I think it would have been valuable to offer the viewer examples of your existing work on the account and then demonstrate how this content will pivot to address the future. After having a stalk of your account, I can see it’s really well established! I would have loved to gain this insight just from the pitch itself (but I understand you were probably strapped for time).

    While you briefly explained how your project would inform your future career path, I had trouble understanding how running a bookstagram and a publishing career were related. From this, I recommend that this relationship could be explored further – I found this article that discusses How to Get an Entry-Level Book Publishing Job (https://www.thebalancecareers.com/how-to-get-an-entry-level-book-publishing-job-2800045) which relays the importance of being able to talk about the books that you read for enjoyment to get a job in publishing. Zamira Rahim on the Independent (https://www.independent.co.uk/arts-entertainment/books/bookstagram-fiction-books-instagram-publishing-influencers-a9110776.html) also allows these ideas to connect, discussing how having a successful bookstagram can attract publishers and allow them a “grasp at relevance”. I would find it so interesting if you explored how publishing companies will start to use influencers and these social media accounts to keep up with the novum future. Here are some more articles I believe can help inform your project: ‘The Rise and Influence of Bookstagram’ (https://crutland1.medium.com/the-rise-and-influence-of-bookstagram-f32321780926), ‘Are Bookstagrams Saving the Publishing Industry?’ (https://www.amysbookshelf.co.uk/2018/09/are-bookstagrams-saving-the-publishing-industry/), ‘That #wonderful World of Bookstagram’ (https://www.thehindu.com/books/that-wonderful-world-of-bookstagram/article33819497.ece).

    I also do think there is room in your project to draw upon course content a bit more and use these concepts and theories as the foundation for your research. I think your project would really benefit from the idea of alternate futures (https://www.youtube.com/watch?v=fx9OVX9-fKk&t=149s). You could explore the future of bookstagrams becoming more prevalent than other reviewing streams, a future in which bookstagram drops off or a future in which publishing has to change how they operate. There are many alternate futures for you to explore with this topic within the Anthropocene; as said by Sardar (1999), “the future is little more than the transformation of society by new Western technologies” (https://books.google.com.au/books?id=Y3ofEAAAQBAJ&pg=PA36&lpg=PA36&dq=the+future+is+little+more+than+the+transformation+of+society+by+new+Western+technologies&source=bl&ots=2yv70DR00J&sig=ACfU3U2sRVZFUw64uOHCi65MjZRrwFv42A&hl=en&sa=X&ved=2ahUKEwialc7E8fv2AhWCwzgGHbFIBNkQ6AF6BAgiEAM#v=onepage&q=the%20future%20is%20little%20more%20than%20the%20transformation%20of%20society%20by%20new%20Western%20technologies&f=false).

    Overall I am certain this is going to be a really interesting and rewarding project for you and I look forward to following it!

    Kira xx


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