The digital artefact focuses on exploring the theme of Bookstagram emerging as a prominent platform that hosts valuable reviews that the audience is progressively valuing in a higher status than book review scholars as they did 20+ years ago.
The emergence of social media completely changed the face of how people expressed public opinion and what is regarded as valuable public opinion. “Reviewing is considered as recommendations or suggestions based on a reading
experience that is alleged to be individual, idiosyncratic and unique, instead of
in-depth analyses with generalizable observations concerning a specific (sub)
field of literature.”(Jaakkola 2019)
It has generated itself as an environment where users participate in suggestions of books built on their own reading experience, the users themselves have become ‘prosumers’ (producing consumers) and built a reputation for themselves within the reading and publishing communities.
Analysing this project from the lecture contents perspective, this DA is an image of what my future career would look like, adapting to the predicted technological changes that have happened and that are yet to happen. As the Bookstagram community grows, it becomes, “more subject to new openings imposed and encouraged by the techno-social environment.”(Jaakkola 2019)
By adding the new environment of the Bookstagram community and trends with the concepts of publishing I effectively merge the two in a way that considers both past trends and concepts within the industry and futuristic concepts that are yet to emerge. I also am privy to accessing a more niche area of readers and writers “niche markets rather than catering to the mass markets,“(Murray 2021) that the publishing industry caters for.
Major publishing trend sites are stating there are several trends between both the publishing and bookstagram community that will be emerging within the short term future:
- The growing importance of BookTok
- The rise of audiobooks
- AI expanding into the writing industry
- The rise of cost for paperback books to become a status symbol
- Expansion of writing content to include more diversity in plots and characters
By finding information about these areas I will have the ability to see what trends could continue to grow within the next 5 years and beyond.
Future Focus of the DA
The project looks into the future focus of a 5-year short-term plan for the Bookstagram community and my career in publishing. Building off my established bookstagram presence to create a greater understanding of how the future of technology and trends will impact both aspects.
Applying my learned knowledge of imagination, futuristic theories to the project will help orientate my research towards future thinking.
Barron, K 2022, Publishing Trends: Predictions for the Book Industry in 2022, TCK Publishing.
Jaakkola, M 2019, ‘From re-viewers to me-viewers: The #Bookstagram review sphere on Instagram and the uses of the perceived platform and genre affordances’, Interactions: Studies in Communication & Culture, vol. 10, no. 1, pp. 91–110.
Murray, S 2021, Introduction to contemporary print culture : books as media, Routledge, Abingdon, Oxon.